Shupatto: Bags designed to fold with a snap!
Shupatto is the innovative 'one pull' foldable bag designed in Japan. The cleverly designed accordion pleats enable the bag to expand into a big and roomy piece while instantly closing flat by just pulling both ends of the bag.
Its clever accordion pleated design enables the bag to expand into a big, roomy piece while instantly closing flat by just pulling both ends of the bag.
Eco Friendly
The design of Shupatto bags is made from one continuous piece of fabric, with the continuous tiling of artwork using every inch of the material to minimise material wastage. The colourful designs of Shupatto bags are printed using waterless printing techniques. Eliminating the dampening system used in conventional printing while minimise dye waste.
In keeping with the idea of sustainability, Shupatto focuses on the durability of our signature accordion pleats. The pleats can endure over 100 machine washes, ensuring the longevity of the product.
The Shupatto Story
"Folding is a bother." "I can't get it back into its original shape." "I lose its pouch." The creation of Shupatto was motivated by hearing people making such comments about eco bags. Although they feel a bit of stress, many thinking that is inevitable, give in and use them anyway. Our wish has been to change that situation.
As people fold eco-bags, many tend to follow the fold creases in the fabric. Another hint came from non-woven work caps worn for product inspection. These strips of accordion-like folds stretch out to become a cap, and return to their original shape when the ends are pulled. We wondered if we could make use of this structure. The idea of bags that fold up all at once, with pleats and creases in the fabric, originated from there.
Turing the idea into products began with cloth prototypes made with sewing machines, and their various aspects including structures, sizes, strengths, and light weights were each repeatedly tested and adjusted. What was important was for even those picking one up for the first time to be able to use it intuitively. The bothersome folding action has turned into something exhilarating and fun, as the onomatopoeic Shupatto name suggests. While the ideas inherent to its creation carry on, Shupatto continues evolving, and its scope has expanded beyond bags.
